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Price guides

Digital marketing cost in the UAE: 2026 price guide (Dubai prices)

Monthly retainers and one-off prices for social media, Google Ads management, SEO, content and video in the UAE, based on typical Dubai prices and separated from the ad spend itself.

Last reviewed
Marketing team reviewing campaign analytics on a screen
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Digital marketing cost in the UAE: 2026 price guide (Dubai prices)
ServiceTypical range
Social media management, two platforms, per monthPosting, replies and a monthly report. Ad spend is separate.AED 3,000–8,000
Google Ads management fee, per monthExcludes the ad budget paid to Google.AED 1,500–5,000
SEO retainer, per monthResults take three to six months. Ask for reports on rankings and enquiries.AED 3,000–12,000
Blog article, 800 to 1,200 wordsBilingual articles cost more. Ask who checks the facts.AED 300–900
Short video, per videoScript, shoot and edit. Price rises with locations and talent.AED 800–4,000
Branded photo shoot, half dayCheck usage rights for ads and print.AED 1,500–5,000
Micro-influencer postDepends on followers and engagement. Ask for past campaign results.AED 500–3,000
Tracking and analytics set-upNeeded before any paid campaign starts.AED 1,000–3,000

Indicative market ranges in AED, excluding 5% VAT unless stated. Not government tariffs and not quotes: always ask for a written quote.

What moves the price

  • Scope and platforms. Each extra platform, language and posting frequency adds hours.
  • Ad budget. Many agencies charge a percentage of spend, 10 to 20 percent, instead of a fixed fee.
  • Industry competition. Real estate, healthcare and finance cost more per click than most services.
  • Content production. Original video and photography cost far more than reposted material.
  • Reporting. Agencies that report enquiries and sales, not only likes, tend to charge more and deliver more.

How to read these prices

These are indicative ranges compiled by the Moathaq editorial team from published rate cards, public tariffs and typical market prices. They are not government tariffs and they are not quotes. Last reviewed: October 2026. Your quote will differ, so always ask for a written quote before work starts.

Fees here are what an agency or freelancer charges to manage and produce. The money you spend on Google, Meta or influencers is the ad budget, and it is on top. Ask whether the agency's fee is a flat amount or a percentage of that budget. These are typical Dubai prices; in the other emirates prices are often similar or somewhat lower.

A campaign is judged on enquiries and sales, not on impressions. Agree on one number before you start, such as cost per enquiry.

How to get a fair quote

Ask for a written scope with deliverables, reporting dates and a three-month review. Ask who will actually run your account and whether the ad accounts are opened in your company's name.

Start with a three-month term, not twelve. If results are weak, you can change course.

Red flags

Our guide on how online reviews get faked explains why review services are a risk.

Frequently asked questions

How much does social media management cost in the UAE?

Typically AED 3,000 to 8,000 a month for two platforms in 2026, excluding ad spend and shoots.

How long does SEO take to show results?

Typically three to six months for a new site. Be careful with anyone who promises first-page rankings in weeks.